DESK RESEARCH

1. trends relevant to a given business, project, product.
2. future of the industry or market category
3. customer science- trends to create a more relevant and compelling customer experience, social, technological and environmental trends; problems, aspirations, expectations, fears, consumer alternatives; attitude and consumer behaviour
4. market signals, how others innovate

You will get:

– a report with a bibliography (not a thousands useless pages though)
– information to be used by the customer for sales and promotion matters
– sources for deepening knowledge
– 1-hour long phone/online explanation with Q&A option